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Trades and field service

Two businesses under one roof, and only one is an annuity

Service agreements are recurring and renewable. Replacement work is lumpy, weather-dependent, and a buyer discounts it.

$5.37M
Revenue
1,850
Agreements
72.0%
Utilization
$4.69M
Income approach
What the tool shows

Utilization is 72%, so roughly a quarter of the technician capacity you already pay for is unsold before a single new van is bought.

Revenue$5.37M
Normalized EBITDA$1.10M
Income approach$4.69M
Market approach$4.33M
Asset approach$680K
Agreement renewal rate84.0%

Read from the calculator on its shipped example. Lines marked (derived) are the difference between two of its figures rather than one it displays directly.

Every figure above is computed from inputs you control. Change one and the whole model moves.

Coming Soon →

What it looks like

Three approaches, three answers
Income approach
$4.69M
Market approach
$4.33M
Asset approach
$680K

The asset approach is the floor, not the answer. A spread this wide is the argument, and the tool makes you pick a basis.

Technician capacity
72%
28%
utilization
SoldUnsold

Revenue is hours sold. The unsold quarter is growth available without capital.

These charts are the calculator’s own, drawn from the example it ships with. Put your figures in and they redraw.

Coming Soon →
The mistake it prevents

Pricing a heavy replacement year as though it repeats. Strip replacements out and the agreement base is what survives a mild winter — that is the annuity a buyer pays a multiple for, and it is a different number from last year's revenue.

What it models
  • Agreements, demand work and replacements priced separately
  • Technician hours as the ceiling, with headroom before the next hire
  • Renewal rate and attrition on the agreement base
  • Three approaches side by side rather than one
  • Rate and cash-flow stress cases on the coverage
Conventions, not research
  • Multiples default to bands that circulate in trades M&A.
  • Utilization thresholds are conventions, labelled in the tool.

Rules of thumb that circulate because they are roughly right. The calculator labels them as such and asks you to record your own source.

The tool applies all of this to your numbers, and tells you where it disagrees with itself.

Coming Soon →

Questions people ask

How is an HVAC business valued?

On earnings, with service agreements and replacement work priced separately. Agreements are the annuity; replacements are lumpy and weather-dependent, and a buyer discounts them.

What is a good technician utilization rate?

The worked example runs 72%, meaning roughly a quarter of the capacity you already pay for is unsold. That headroom is growth available without capital, and it is part of what is being sold.

Why do service agreements matter so much?

They are what survives a mild winter. Renewal rate and attrition on the agreement base are the difference between an annuity and a list of customers who bought something once.

Which valuation approach should I use?

The tool computes three — income, market and asset — and they range from $4.69M to $680K on the worked example. The asset approach is the floor, not the answer, and the tool makes you pick a basis and say why.

The answers above use the worked example. Your practice will give different ones.

Coming Soon →

How a purchase funds

A trades business has two fundable assets: a fleet and a receivable ledger. The agreement base is worth the most and can be borrowed against the least.

  1. 1
    SBA 7(a) →Start here

    The acquisition itself. Ten years against earnings that include the agreement base, which is the part a lender likes.

  2. 2
    Acquisition structure →Before you offer

    Bank debt, seller note and equity against coverage, with the fleet replacement plan sized into the uses rather than discovered later.

  3. 3
    SBA CAPLines →If you bill commercially

    For commercial work, where you have done the job and are waiting to be paid. Revolving against receivables, with a borrowing base rather than a facility size.

  4. 4
    Equipment loan and lease →For the fleet

    Vans and diagnostic equipment. Deferred fleet replacement is earnings today and capital expenditure tomorrow, and a buyer discounts twice.

  5. 5
    Section 179 and bonus →At tax time

    Vehicles have their own caps, separate from the general limit. Worth modelling before the purchase rather than after.

  6. 6
    Seller financing →If the gap needs bridging

    Standby paper bridges a price built on a heavy replacement year to one the agreement base supports.

Utilization is 72% on the worked example. A lender funds the business you have, not the one the unsold quarter of capacity implies — that headroom is an argument for price, not for debt.
Before release · Q4 2026

Up to 50% off for owners who register now

Agreements are the annuity and replacements are the weather. A mild winter changes the story, so model it in a normal year rather than a bad one.

No credit card required now. As long as your details are in the system, we send the discount access details when the software opens.

And the financing calculators are free and working today. SBA 7(a), 504, CAPLines, Form 413, equipment and seller paper — your account opens all of them the moment you register, months before the valuation software ships.

  • No payment now. Nothing is taken until you choose to buy.
  • Pricing is published at release; your price is up to 50% below it.
  • The discount applies to the first calculator you buy at launch.
What you hand over

The whole analysis exports as one PDF, generated server-side — every tab, the five-year history, the normalization and the working behind each figure. Not a screenshot of the tab you happen to be on.

It carries the business name, the period, who prepared it and for whom, so a lender or a buyer can act on it without asking who produced the figures.

An illustration of the export layout, not a real page. The PDF is generated from your figures.
Register for early access

One email when the software opens, and nothing else. Your details are not sold or passed on.

Open HVAC services →11 tabs · save your work if you want to · current as of August 2026