Marketing Your Business for Sale

Orchestrating Your Own Business Sale

ExitAdviser is a comprehensive, end-to-end platform to plan, prepare and advertise a small business for sale. You will be provided with professional online tools, legal templates and checklists, access to advisers near you, and the industry's most efficient route-to-market framework.

Selling your business with ExitAdviser:


Plans and Pricing

Joseph Blygges, a former small business owner


Sale of a Business Made Efficient

  • Sample legal forms, templates, and checklists to prepare your sale documents.

  • Build your support team by quickly locating advisers such as Tax Advisers and Business Lawyers near you.

  • Extensive guidance from in-depth How-to guides and subject articles to help you avoid costly mistakes and minimize risks.

  • No recurring payments. Sign up for a one-off, all-inclusive fee.

Frequently Asked Questions


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The Owner's Toolbox

Access key online tools to: Appraise your business, Publish a Sales Memorandum, Set up your sale listing and Landing Page, and Run your own advertising campaign on the Google search network.


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Business Valuation Tool

What is the value of your business? Make use of ExitAdviser's Business Valuation Tool to calculate your Asking Price. The tool uses Discounted Cash Flow – the generally accepted method for pricing businesses.

Get started..

Screenshot of the sales memorandum tool

Sales Memorandum Tool

A Sales Memorandum is used by sellers to communicate key information about the business to prospective buyers. Use this tool as a checklist to cover the main points.

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Screenshot of the Go-to-Market tool

Go-to-Market Tool

Get your Landing Page in front of potential buyers searching businesses for sale like yours. When you’re ready to go, it only takes a few clicks to get your targeted advertising campaign under way.

Get started..

All online tools..



Your Online Platform to Selling a Business

ExitAdviser is a comprehensive platform (a set of specialized tools, applications and services) that is targeted at small business owners who want to independently sell their business (FSBO – For Sale by Owner). It offers a robust, fast-track approach to the selling process and takes the user through 4 easily manageable tracks to close the deal.


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1. Checking the status

Is your business prepared? Does it look attractive? Have you done all you can? ExitAdviser addresses these questions by measuring the sellability of your company and how to maximize its worth.

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2. Preparing for sale

Time is money, so don't waste it. ExitAdviser helps you to efficiently structure your time. Set up your schedule and get started with preparing your business for sale. Learn more
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3. Going to market

What is your offer to the market? Is your Landing Page attractive? And how do you make it stand out from the others? ExitAdviser helps you attract the right buyers with the right message. Learn more
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4. Closing the deal

Give yourself the best chance at the negotiating table using key tips and pointers. Be legally compliant and avoid last minute pitfalls in Due Diligence. Learn from the mistakes of others. Learn more

Global Marketplace for Sellers and Buyers

ExitAdviser manages a global online Marketplace with tens of thousands companies listed for sale. Browse/search most recent sale listings posted by owners worldwide. Find and buy a profitable business near you.

Pricing & Sign-up


Top 5 How-to Guides on Valuing and Selling a Small Business

  1. Business Valuation Methods

    These common business valuation methods give you a solid platform for price negotiations: profit multiplier, discounted cash flow, comparables, and asset valuation. Examples included.

  2. How to Value a Business: a Step-by-Step Valuation Guide

    How do you value your business? Here is a practical, step-by-step guide to small business valuation. DCF - Discounted Cash Flow method discussed in detail.

  3. How to Sell a Restaurant: 5 Hints for the Owner

    Selling a restaurant or a café is more complicated than selling a business in general. As the owner, you have to go through a time consuming process to come up with a good exit plan.

  4. Where To Sell a Business in 2018

    Where to sell a small business in 2018? Which sites to consider for an online listing and what are the criteria to compare them? An overview of the top business for sale marketplace websites.

  5. Tax Considerations When Selling a Business

    Here's an insight into tax consequences when selling a business. Asset sale vs stock sale, capital gains tax explained. Learn how much tax you will pay when selling a sole proprietorship, partnership, LLC, or corporation.

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