Product or service
Briefly describe your main product(s) and/or service(s).
Do you sell to businesses or consumers (or both)? Briefly describe the typical profile of a customer that would purchase your products or services.
Sales channels used
Briefly explain the sales channel(s) where your targeted customers can purchase your products or services, whether this is a shop, website, distributor, or some other sales method(s).
Key market facts
Include key market facts; prioritizing market size, trend direction, and market share. This is important information for a buyer, so do your research and reference any relevant reports which support it. Enter the total market size in units or value, ideally both. After that, indicate whether the market is growing, declining, or staying pretty much the same. Finally, enter your current percentage of the market share.
Main promotional methods
Outline the main promotional activity that is used to build awareness and interest in your offers and brand, such as advertising, social media, personal selling, or other methods of marketing.
The value proposition
Why are customers buying your products or services? What motivates them to select your offer above the competing ones? Is it uniqueness, pricing, location, quality of services, etc.? In other words, try to summarize your "value proposition".
The main advantage(s) over nearest competitors
Businesses that survive and make sustainable profits have found a formula for adding value to customers. This formula involves companies making their offer distinctive from the competition. Briefly describe your main advantages as compared to competing rivals. Name and shortly describe 1 to 3 of your nearest competitors on the marketplace.
Number of employees, full time
Number of employees, part-time
Key financial facts and forecast
Business financial strength is of vital concern to potential buyers. Describe your company's financial position by providing facts about past performance, and where it's heading next (forecast income statement for the next 3 to 5 years). Shortly describe your business's debt vs equity position.
Describe your staffing situation and policy. Note particularly if you’re a significant user of subcontracted labor. Enter the number of full-time and part-time employees in your company.