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ExitAdviser Launches New Pitch-to-Brokers Tool


Jan 19, 2021

ExitAdviser Launches New Pitch-to-Brokers Tool For Business-Sellers

A new direct marketing tool aims small business owners selling their company privately and confidentially, without going public.

Those business owners planning to sell their company in 2021 can now use ExitAdviser's Pitch-to-Brokers tool to find a serious buyer quickly and quietly.

The new marketing method makes it efficient to bypass public marketplaces and address nearby professional intermediaries directly and discretely.

The Pitch-to-Brokers tool provides sellers with an efficient alternative to overcrowded business-for-sale websites where lack of confidentiality is one of the serious concerns of business owners.

The tool automatically creates a mailing list of up to 100 professional intermediaries like business brokers, lenders, and advisors nearby and delivers them a hardcopy letter.

In the offer letter, owners will summarize the key values of their business as well as how much the seller is willing to pay for a successful sale. If they're interested, a broker will contact the seller privately, to discuss the deal details.

Using "old-school", hardcopy letters instead of mass e-mailings or public listing is efficient because a paper letter is near-impossible to ignore. Complementarily, the whole process runs discretely and out of public eyes - confidentiality being the second main concern of business-sellers after getting the desired selling price.

Video: Pitch-to-Brokers Tool

The new tool is an integral part of ExitAdviser's all-inclusive business-selling platform aimed at small business owners selling their companies (FSBO - For Sale By Owner).

Launched in 2013, ExitAdviser ( has successfully served thousands of small business owners across the globe in preparing, valuing, and promoting their businesses for sale.

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