The new norm presented by the pandemic has forced most consumers across the globe to search and purchase their products online. Following the surge in online shopping, most business owners have moved their operations online to utilize the new opportunity and secure their competitive advantage. This has resulted in high online competition.
To survive in the hotly contested online competition, sellers should study the activity of the consumers online and then implement a marketing strategy that will increase their conversions. Video marketing should be among the top marketing strategies for any seller.
To make the most in video marketing, sellers must align their campaigns with the latest video trends. If you intend to boost your sales through video marketing, below are the latest trends and marketing ideas you can use to increase your conversions.
The Surge In Video Usage
One of the notable trends in video marketing pertains to its continued usage. According to statistics, 86% of online businesses use video marketing today. This translates to a 23% point increase in the usage of digital marketing since 2017 when only 63% of online businesses could use video marketing.
Research also confirms that 99% of the users of video marketing plan to continue using it in the future. Additionally, 92% of the users consider video marketing essential in their overall marketing campaigns. The above statistics show how effective video marketing can be when applied to a business.
To make the most out of it, you need to identify your needs and then select the best video marketing trend to apply. After selecting your strategy, using the video maker apps online, you can make yourself quality videos. Sometimes you may have to use multiple video marketing strategies for effectiveness.
For instance, if you intend to sell your business, you may have to combine video marketing trends like explainer videos, sales videos, and presentation videos to pass sufficient information to potential buyers.
The Live Streaming Boom On Handsets
Another video marketing strategy that is likely to shake the market is the new mobile live streaming marketing strategy. With it, marketers will be reaching out to their target audience through live feeds of the current products and services at their centers.
The strategy is gaining traction in the United States, with the average mobile user in the country having approximately 9 live streaming apps installed in their gadgets. Considering more than 85% of US citizens can access the internet, investing in a live streaming strategy can attract the best deals to sell your business.
To reap the most from it, you need to notify your customers about the app through your social pages and website. After creating awareness about your streaming apps, you need to plan how you will dispose of your business products by steaming through the app. While streaming, concentrate more on the most attractive features of every business asset to attract quick deals.
The reliance on video advertising has been rising in the past few decades. In 2020, the total expenditure on video advertising was $9.95 billion and is expected to hit $11.24 billion by the end of 2021. The trend is likely to continue in the future, with an estimated expenditure of $12.66 billion in 2024.
The expected rise in video advertising usage shows that video advertising remains a viable advertising strategy for any online business. You can use it to inform the target audience of your intention to sell your business and share your contacts or link to your site.
The interested customers will use the link to navigate your website, where they will get more insights about the business. If your company has no conflicts with the law and has healthy cash flows, the chances are high that they will purchase your business.
How to Create a Sales Video (The 8-Step Formula) | James Wedmore
Advertising Through User-Generated Video Content
User-Generated Video Content (UGC) is among the top digital marketing strategies in the market today. The good thing about the UGC is that it tells potential customers about the authority of your business in that niche. It has greater lead generation capabilities of more than 180%. Further, the UGC-generated web visitors spend a significant percentage of their time on your website, meaning that they are more likely to convert.
UGC could be images, written content, audio, or videos. Among those, video is regarded by marketers as the most effective in generating viewer engagement. User-generated videos are videos shot by non-professional individuals using only their computers or mobile devices. An online video editor, for example, like Clipchamp, has a screen and webcam recorder that allows users to film their screens or themselves and post their videos on social media.
The ability of user-generated video content to attract leads explains why businesses will continue using it in the future. If your business is driven by user opinions like travel or beauty, sharing UGC with your target customers can tremendously impact your marketing performance. No one will hesitate to buy shares or your entire business due to its good reputation.
Application Of Short-Form Videos
The short videos on TikTok and Instagram reels offer the best way for businesses to create a perfect blend of information and entertainment. The trend is expected to continue as Instagram is expected to develop its reels further.
The new reels are expected to feature quality video editing tools (for example, by VEED.IO) and allow for direct transactions on the reels. TikTok, on the other hand, is the fastest growing online platform with more than 1.2 billion active users.
You can use any of the above software to customize short videos about your business and share them with your target audience. If the videos display quality products or services, customers will undoubtedly contact you for a deal.
Now that you know the most effective video marketing strategies, it’s time to implement them to attract buyers for your business. For better results, ensure that the features in the marketing videos are representative of the whole business. This will help in establishing the authority of your company and get a good deal.