All-Inclusive Selling Platform – How it Works
ExitAdviser has simplified the process of selling a business down to a 4-step undertaking:
#1: Check the Status
The business-selling process should address these questions first:
- Are you ready to sell?
- Is your business sellable
- Is your business prepared for sale?
- How much money do you need to realize from the sale?
So it's about the status (business and personal), saleability, and expectations.
#2: Prepare for Sale
Here's where ExitAdviser's business-selling tools play the key role.
- The Business Valuation tool uses discounted cash flow (DCF) method to come up with an objective, earnings-based outcome, helping you to defend your asking price with prospective buyers.
- In parallel, the Sales Memorandum tool brings attention to the key information that serious buyers will want to know.
- Next, with the Go-to-Market tool, you will prepare your offer to hit the market.
#3 Go to Market
ExitAdviser gets your offer in front of potential buyers with the Go-to-Market tool. It launches your advertising campaign on Google, which will lead prospects directly to your listing's landing page.

Alternatively, with the Pitch-to-Brokers tool, your offer will be confidentially addressed to a number of potential intermediaries nearby.
Getting your offer direct to market
#4: Close the Deal
Get your paperwork ready
ExitAdviser provides business owners with a full collection of legal forms and templates to download.
Typically, you'll require a commitment in principle from the buyer – a Letter of Intent. Following due diligence and detailed negotiations, obtaining signatures on a Business Sale Agreement is the target outcome for both parties.
At the closing stage, it's the detail that counts. It is advisable to use the services of a nearby business lawyer.
Total time: up to 12 months.
Supplies: a computer, tablet, or smartphone with internet connection.