All-Inclusive Selling Platform – How it Works
#1: Check the Status
Our business-selling process will help answer these questions:
- Are you ready to sell?
- Is your business sellable?
- Is your business prepared for sale?
- As the owner, how much money do you need from the sale?
#2: Prepare for Sale
Here's where ExitAdviser's business-selling tools play the key role.
- The Business Valuation tool uses the discounted cash flow (DCF) method to come up with an objective, earnings-based outcome, helping you to support your asking price with prospective buyers.
- The Sales Memorandum tool highlights key information that serious buyers will want to know.
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The Go-to-Market tool's Ad Editor helps prepare your offer to hit the market.

#3: Go to Market
ExitAdviser launches your advertising campaign on Google, driving prospective buyers directly to your business listing's landing page.

Alternatively, with the Pitch-to-Brokers tool, your offer will be confidentially sent to a number of nearby business brokers.
#4: Close the Deal
Get Your Paperwork Ready
Our service includes a full collection of downloaded sales documents (forms and templates) to help you during the closing process.
Typically, you'll require a commitment in principle from the buyer – a Letter of Intent. Following due diligence and detailed negotiations, obtaining signatures on a Business Sale Agreement is the final step of the process for both parties.
At the closing stage, we advise business owners to use the services of a local business lawyer to make sure every detail is accounted for.
ExitAdviser has simplified the process of selling a small business down to a 4-step journey (see above). On average, it takes 5 to 10 months to close the deal.
All you need is a computer or smartphone with internet connection to get started!