Online Business-Selling Platform – How it Works


ExitAdviser has simplified the overall process of selling a business (by owner) down to a 4 stage undertaking:



#1: Check the Status



  •   Are you ready to sell?
  •   Is the timing right?
  •   Is your business prepared for sale?


#2: Prepare for Sale


Here's where the key online business-selling tools play an important role.


  •   ExitAdviser's Business Valuation Tool uses the tried-and-tested discounted cash flow (DCF) method to come up with an objective, earnings-based outcome, helping you to defend your asking price with prospective buyers.

  •   In parallel, the Sales Memorandum tool brings attention to the key information that serious buyers will want to know.

  •   Next, with the Go-to-Market tool, you will prepare your ad to hit the market.


#3 Go to Market


First, ExitAdviser gets your offer in front of buyers with the Go-to-Market tool. It launches your advertising campaign on Google, which will lead prospects directly to your listing's landing page.


A business-for-sale sale advert on Google

Secondly, with the Pitch-to-Brokers tool, your offer will be confidentially mailed to a number of potential intermediaries nearby.

Getting your offer direct to market



#4: Close the Deal


Joseph Blygges, a former business owner

Joseph Blygges, a former business owner

Get your paperwork ready

ExitAdviser provides you a full collection of legal forms and templates to download.

You'll require a commitment in principle from the buyer, typically a Letter of Intent. Following due diligence and detailed negotiations, obtaining signatures on a Business Sale Agreement is the target outcome for both parties.

At the closing stage, it's the detail that counts. It is advisable to use the services of an attorney.


Total time: up to 12 months.

Supplies: a computer, tablet, or smartphone with internet connection.


Frequently Asked Questions

About ExitAdviser

Learn more: Selling Your Business Step-by-Step — Scheduling the Tasks