How to Sell a Business - The 4 Guided Steps

ExitAdviser has simplified the overall process of selling a small business down to a four stage undertaking as shown below.

#1: Checking the Status

Prior to deciding about the sale, you will run a status check to determine how "sellable" your business actually is, so you can set the course of actions accordingly.

  • Are you ready to sell?
  • Is the timing right?
  • Is your business prepared?

#2: Preparing for Sale

Here's where the key online tools on ExitAdviser play an important role.

The Business Valuation Tool uses the tried-and-tested DCF method to bring an objective, earnings-based approach to business valuation, helping you to defend your Asking Price with prospective buyers.

In parallel, the Sales Memorandum Tool brings attention to the key information that serious buyers will want to know.

#3: Going to Market

ExitAdviser gets your offer in front of buyers with the Go-to-Market tool. It launches your advertising campaign on Google, which will lead prospects to your listing's Landing Page.

A business-for-sale sale advert on Google

Almost every purchase today begins with a search on the internet, and the shoppers looking to buy a business are any different.

Getting your offer direct to market

#4: Closing the Deal

ExitAdviser provides you a full collection of legal forms and templates to download.

You'll require a commitment in principle from the buyer, typically a Letter of Intent. Following due diligence and detailed negotiations, obtaining signatures on a Business Sale Agreement is the target outcome for both parties.

At the final stage, it's the detail that counts. It is advisable to use the services of an attorney. If you need to identify one, then try using ExitAdviser's Talk-to-Advisors tool.

Joseph Blygges, a former business owner

Joseph Blygges, a former business owner

Total time: up to 12 months.

Supplies: a computer, tablet, or smartphone with internet connection.

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Learn more: Selling Your Business Step-by-Step — Scheduling the Tasks