Frequently Asked Questions



Common questions on selling a business with ExitAdviser



ExitAdviser is an online service that helps you to market your business directly and discreetly to prospective buyers. Before going to market, guidance is provided to prepare your business, including identification of practical short term changes that aim to increase the value of the business. Here's how it works.
Not in the traditional sense of the term. ExitAdviser is an online "virtual brokerage" service that enables you to orchestrate the business sale process for yourself in a structured way, by maintaining confidentiality and using helpful online resources.
ExitAdviser is not on commission, though. The one-off subscription fee (for 12 months) includes full access to all ExitAdviser's resources and services. We encourage small business owners to pick the FSBO (For Sale By Owner) route for an efficient, commission-free business sale.
ExitAdviser is aimed specifically at small business owners who wish to prepare and execute their business sale process themselves, using the guidance and online tools available on ExitAdviser.
A key objective when selling your business is to strike the best possible deal. This is made more likely by following the steps within the 4 simple stages, which also speeds up the deal making process.
The one-off annual fee (for 12 months) includes access to all ExitAdviser's premium online resources. This includes fully featured online tools, your 12-months business for sale listing, an advertising campaign on Google Search platforms (mobile and desktop), how-to guides, downloadable templates and sample legal forms, access to near-by professional advisers, email support, and more (we will keep adding more service items). Check the pricing page for most recent information.
Each business on ExitAdviser has its own bespoke, automatically-created Landing Page. After you've set your Asking Price using the Valuation Tool, and prepared your Sale Memorandum, you can quickly start a bespoke advertising campaign on the Google search pages. ExitAdviser triggers your Google Adwords campaign based on the business category and location you select. Just a few clicks and your own Google AdWords campaign is up and running, visible to potential buyers. A custom advert on Google search pages
1. ExitAdviser provides you with the tools and resources through the whole process, not just setting up a marketplace listing. Before going to market, guidance is provided to prepare your business, including business valuation and identification of short term changes to increase value.
2. Addressing buyers directly. Using the Sale Memorandum tool helps you to identify the key value proposition sought by buyers. The application then automatically populates the fields in your Landing Page on ExitAdviser, which is then promoted through a targeted Google Adwords campaign. This is the most efficient way to address buyers directly, by being ahead of competing offers. Get started
Business Brokers provide a valuable service for business sellers, however there is a charge, often taken up to 10% of the selling price. A smart broker will evaluate whether it's worth their while to spend time on a business of relatively low value, say with an asking price of less than $500,000. In this situation ExitAdviser offers you an alternative approach. Discovering ExitAdviser may give you the confidence to progress the project yourself, irrespective of the asking price. Should you still decide to use a business broker, you'll be much better prepared and able to understand their language.
Confidentiality is of utmost importance for us. ExitAdviser will not reveal your personal or commercial information to third parties (including prospective buyers).
It’s your own freedom (and responsibility) to decide what to communicate to the market and potential buyers. Typically, you will not express your business name, e-mail address, telephone number, your name or other such details on your Landing Page that may reveal your identity (also known as "blind" listings).

ExitAdviser uses secure Microsoft Azure cloud services. For more details on the strict security, confidentiality and data protection provisions in the system, refer to ExitAdviser's Terms and Conditions.
ExitAdviser is a comprehensive set of tools and resources. There is no mandatory sequence of getting things done. However, a suggested approach may be following:
1. Navigate to Go to Market Tool and update the contents of your Landing Page. Your Landing Page is what will be publicly visible to potential buyers. It shall contain main facts about your offer, images about your business, the Asking Price and additional files (if any). 2. After setting up your Landing Page, you may want to start your advertising campaign. While staying at "Go to Market Tool", click on the "Advertising" tab, then click the blue START button. Your Landing Page will be advertised on Google when people search for businesses (for sale) relevant to your category and location.
Optional steps:
3. You may want to re-check your Asking Price.
We provide an online Business Valuation Tool to calculate your Asking Price. Also we offer custom valuation service in case you need an Appraiser to come up with a professional paper.
4. You may want to create a Sale Memorandum.
Sale Memorandum is a document used by sellers to communicate key information about the business to prospective buyers. Make use of the Sale Memorandum Tool.
When you meet serious buyers, they will ask more information about your company / offer. So get your Sale Memorandum well prepared.
The one-off subscription fee is valid for one year (12m) period, with no recurring charges. You may renew your subscription for another one year period.
Yes. ExitAdviser's 100% Money-Back Guarantee is valid for 30 days from the subscription start date. Should you not be satisfied with the service, you may ask for a full refund. Please note that the refund does not apply if you've already started your Google Adwords campaign using the Go to Market Tool.
Yes. We provide support via email for our paying customers. We do our best to respond to every email within one-two working days.
No. ExitAdviser charges an affordable one-off service fee that is a fraction of the rates typically charged by business brokers. This fee may even be re-claimable as a business expense. However a selection of online tools with limited functionality, and "how-to" articles are provided on a free trial basis.
Not necessarily. There are three equally secure ways to sign-up to ExitAdviser: 1) with your e-mail and password, 2) through Facebook, 3) through LinkedIn. We may in future add other social network options. However the email address registered with your account works as your unique identifier. ExitAdviser will not disclose email addresses or other personal information to third parties. Your email will be used only for professional communication (no ads, no promotions).
No, you do not need to disclose your business name. Instead, you can use a project name of your choosing so that we have a reference point for your account and data in the system. ExitAdviser needs a label to set up your business account and identify your data. A project name of your choosing will suffice for this unique system reference.
Yes, the files you upload at the Goto Market Tool can be downloaded by anyone visiting your Landing Page. If that's not your intention, do not upload any files. Alternatively, only upload files that add value to your offer, but not contain confidential information.
A bespoke business valuation service is available at additional cost in selected markets.
In the course of your Google Adwords campaign you may need to buy further Ad clicks to refresh your marketing budget.

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