What a Sales Presentation Should Include

You might conceive it as a fundamental pitch, a demonstration, or a list of factual information. However, a sales presentation is far more than the sum of its components. Its role is to capture your client's attention, their interest and encourage them to move ahead with you and your business, in order to make a buying choice.

To make the best possible presentation continue reading as we have discussed in this article what should be included in an ideal sales presentation and how to create one. Take notes if you want to avoid the mistakes a business seller usually makes.

Your Business Sales Presentation should include:

Your company might have a lot to offer to your potential clients, but overloading your slides with too much information at once would be a big turn off. Therefore, for you, we have a breakdown of the things that you should include in your presentation, slide to slide.

Related: Business-for-sale presentation slides

Before we begin, the first step you need to do is decide on a presentation format. PowerPoint is the most obvious option, and for easy implementation of it, you can always consider utilizing slide deck templates like, for example, those provided by Slidemodel.com, as it saves a lot of your time. Then, after you've finished your presentation, you can either convert it to PDF to make it easier to present later.

Slide 1: Overview of the presentation

The first slide of your presentation should list the major points you will discuss during the meeting. Providing a potential consumer with an agenda lays everything out for them and helps them get comfortable with the presentation.

Slide 2: Introduce your business

The second one should have a little information about your firm as It's critical for your audience to know about what you stand for and who you are. You can not just go into services and products without first telling about yourself.

Introducing your company will enable your audience to most likely know about your website; however, you must still explain what your company is and what it does in-depth such as that niche, etc.

Slide 3: Highlight the good sides of your company

Dedicate the first few slides to your introduction and highlight the best aspects of your company in the slides following the introduction. They will assist you in making your company more appealing to potential purchasers by highlighting your company's most important advantages and accomplishments. For example, it would be beneficial if you mention your business's success in terms of building and promoting it, as well as the return on investment from your marketing initiatives, the audiences and markets you have gained through earned and owned media.

You should avoid exaggerating while discussing your company because you may wind up presenting a far brighter image than reality. It would be great if you give figures and facts to back up your statements and show your potential customers that what you're saying isn't just talk. This way, your audience will become dubious, and it will be up to you to persuade them to change their minds about your company.

Slide 4: Identify the issue

Every sales business presentation should include a discussion of a customer's pain point. In case you know about your ideal customer (which should be the case in B2B sales), you'll already be aware of their critical pain points and the reason why they might require your services or products. Take advantage of this. Recognize the problem, support up your claims with statistics, and then use the dilemma to drive into your business model.

Slide 5: Describe the values

You should include a slide that describes the values before getting directly into services or products. For example, you might have a solution to your client's problem, but why should they want to deal with you? Give them a reason. What distinguishes you from others? What kind of value do you bring to the table? This slide would explain why clients should deal with you rather than a rival.

There are various points to consider while discussing the company's values. For example, it's good talking about your brand's image if you already have one and stating what your organization values (such as teamwork, professionalism, external relations, etc.).

In addition, some of your company's values you must discuss are a range of the organizations the opportunity. For instance, the new business owners may want to maintain the prior good financial records or the present highly professional personnel.

Slide 5: Present your services/products

You are required to add at least three slides describing products or services required in any of your B2B sales presentations. Obviously, the goal is to sell your product, so you will want to emphasize this. So, explain your service or product offering in detail, but keep it brief. When possible, it would be great to utilize the bullet points and visuals to avoid clogging your presentations with text.

Slide 6: Meet the team

Add a "Meet the Team" slide if you're marketing a service. Showing a consumer the team with which they will be collaborating if they join your company aids them visualize themselves as a collaborator.

Slide 7: Give an explanation of why you're selling it

Even if not required, we believe that you must give an explanation of why you are selling your firm during your meeting with potential buyers. Your potential customers will be curious as to what brought you to this conclusion. Is the company's financial viability in jeopardy? Or are you simply sick of it and want to try something new? Whatever reason you have, ensure you are being completely honest to your potential consumers and telling them the truth.

Slide 8: Process and pricing information

After you've addressed all aspects of your company, you'll need to discuss finances. This is the most challenging component for the majority of the business owners, but keep in mind that it's not simple to talk about for buyers too. That being stated, all financial matters must be discussed because they are an integral component of your business.

On the other hand, if you're offering a service, make sure the buyer understands what the setup or onboarding process entails. Tell them how the procedure works, what their options are for the price, and what they may expect next.

Slide 9: Conclude with expectations and next steps

Keep it concise. Rapidly summarize the significant ideas. Your last slide must clearly identify the following steps and transition into the next phase of the partnership. Ensure you have made a plan beforehand for further execution, even if it is just a phone call, your second meeting, or a follow-up email summarizing the presentation. Also, before concluding any sales pitch, double-check that you have answered all inquiries.

Moreover, make it clear when you anticipate selling the company to the possible buyers ( month)? What should your firm expect (such as, they can considerably grow the current following on social media by implementing social media marketing if you are the best one)?

Things to remember

Differentiators should be highlighted without overcrowding your presentation slides with content. There should be a nice mix of visuals and text on each slide. Moreover, ensure your presentation's colors, typefaces, and visual elements are consistent with your brand.

When discussing your finances, you must be honest and open as you are when discussing the positive aspects of your firm. Don't lie or hide anything about your firm. However, if your firm has had some issues on this front, describe how the new owners might be able to remedy them.

Add case studies and statistics to your presentation to improve credibility. These two strategies spice up your sales presentation. Even though a customer agrees, they will have reservations; hence, why you must establish credibility and demonstrate to the customer why you are a trustworthy organization.

  • Case studies demonstrate your success with firms that are similar to their prospects. This allows the potential buyer to envision themselves utilizing your goods or services.
  • A compelling statistic can be the difference between a prospect and a long-term partner. This demonstrates your worth to the client and why they must cooperate with your organization and you.


Overall, building a successful presentation to sell your business may require some time. However, once completed, you will definitely give the best and persuade the possible purchasers. So, use this tutorial to construct a "business for sale" presentation and begin the process of selling your company now.

Germán Viera is an engineer transformed into entrepreneur. Currently focusing on business growth, product improvements, design, marketing and of course support of our valued customers for SlideModel.com

Published by ExitAdviser


Content ID: 8602