Does decorating your store improve your sale?

Business Selling Process – Preparing for Sale

If you’re a store owner, it’s only logical that you wish to improve your sales. You might be asking yourself how you’re supposed to do that. A lot of people tend to recommend that remodeling can exponentially increase the sale rate in your store. So, you’re probably asking yourself if decorating your store is going to improve your sale. In most cases, it does. The only thing you need to know is where to invest in your redecorations. Some decoration ideas simply attract more customers, and we’re going to let you know about the most popular ideas.

Is a fresh paint job going to attract more customers?

When we’re talking about the easiest way to redecorate your store, getting a fresh paint job is usually at the top of our list. It is probably the simplest way of refreshing your store into a new look which will certainly attract more people into coming in. Whether you decide to paint your interior or exterior walls is totally up to you. We recommend that you do both, especially if you haven’t painted in a while. A fresh coat of paint is going to improve the aesthetical look of your store by a million times. Depending on what kind of store you own, you’re going to want to choose different colors. Let’s say, for example, you own an antique shop. If that’s your case, you’re going to want to paint your store in more subtle colors, like green or brown. If you own a toy shop, you should opt for a more "exciting” color like yellow, red or pink. Choosing the right colors plays a huge part if you’re trying to match the aesthetics of your paint job with the theme of your store. Some people simply don’t know how to choose the right color for their store, and that’s okay. That’s when you should hire professional help. There are professional interior and exterior designers who are going to be able to help you choose the colors for your store. They will know exactly which colors would fit the best for your property. This is a great way of solving that problem if you’re having trouble deciding.

How does your storefront look like?

Before you start questioning how to sell your franchise business or your single store because of the lack of customers, you should first try to redecorate your storefront.

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A lot of people don’t actually realize how important a good storefront is. When a person is walking by a store and they see something they like in the window, they are going to be more likely to enter, and ultimately buy something. That’s why you should consider redecorating your storefront. There are many things you could do in order to redecorate your storefront. If we’re talking about your front window, you can start by placing the most popular items there. You shouldn’t put any price tags on those items in the window front, though. If someone doesn’t have the money to pay for a specific item they are looking at in the window, they aren’t going to be likely to enter. But, if you don’t hang a tag on a specific item in the store window, a potential buyer is still going to enter, and even if he doesn’t have the money for that specific item, he might have a look around for other things that you are selling. This might seem like you’re doing a trick on your customers, but you’re just giving them an incentive to come inside and have a look around. You are simply going to have to do this if you wish to increase the sales in your store. Redesigning your storefront is most definitely going to help you attract more people coming in, and that’s what’s most important.

Having a good layout

Now, when we’re talking about the interior layout of your store, it’s incredibly important that you realize how crucial this is to the practicality of your own store. When a customer walks in, he doesn’t want to be confused and lost in a matter of minutes. He wants to be able to navigate himself through your store with ease, and without having to ask for help for directions. This is why having a good interior layout is heavily pivotal. Luckily, this is something you can do without having to pay a dime. All you have to do is logically assemble all of the items you’re selling in your store. Everything needs to make sense when you’re trying to place it. If you own a clothing store, you should never put summer clothes next to winter ones. You should also never put t-shirts next to jackets, or male’s clothes very close to women’s clothes. These are some of the simplest things you could do in order to make your store feel more accessible and easier to browse through, which is something you should strive for at the end of the day. Now, if you have a large store, this can be a little bit more difficult. This is why, again, you should ask for professional help, if that’s the case. By asking an interior designer for help when it comes to these types of situations, you’re going to be able to solve this problem in the best possible way. No one will be able to rearrange the layout of your store better than an interior designer would.

Related: 5 ways to make your office space reflect your business values

Clark Street Mercantile
Clark Street Mercantile

Will a total remodel of your store improve sales?

A lot of people wish to have a total remodel of their store in order to improve their sales. In most cases, this is something that definitely works. The only problem comes when you need to invest. You will need to have a considerable budget in order to do this, especially if you have a bigger store. A total remodel is definitely going to help you attract more customers. You will have to place new stone tiles, change the lighting, invest in store equipment, etc. There are so many things you could invest in for your remodeling that the possibilities are endless. If you don’t have the money to execute a total remodel of your store, you should focus on remodeling the sectors where your store is lacking the most. This can be difficult to decide on, we know. That’s why professional help is going to be needed, again. As you can see, interior designers are going to be able to help you out a lot in all of these situations. You may need to invest in this kind of help, but at least you will be certain that you are going to avoid spending unnecessary amounts of money on things that you don’t need to. A lot of people had the misfortune of investing in the redecoration of their store, only to find out that their sales haven’t gone up even a little bit. That’s why it’s crucial that you know where to invest in. It is going to save you a lot of money, while still bringing in new customers.

It all comes down to your dedication

At the end of the day, it doesn’t matter if you decide to invest in total remodeling or if you simply change some of your interior lights. It all comes down to your commitment and dedication to your store. You need to be as attentive as possible when you’re running a store, and if you manage to redecorate it in any way that you like, you will still need to be present and fully committed to your business if you wish to have financial success in it. Maybe the problem of your low sales isn’t due to the looks of your store, but rather because of the high prices, or for some other reason. You need to be able to realize this as soon as possible. Maybe all you need to do is have a discount week in order to attract more customers. If that’s not the case, have a free survey for anyone that enters your store so you could see where you could improve your store. Some of those customers may give you great decoration ideas, while others may point out some of the problems your store might be having. Even if you have the prettiest store in the area, customers aren’t going to be attracted to it if they don’t see any value. That’s why it’s important for you to be a responsible store owner. You need to listen to your customer and employee feedback if you wish to have success in this area.

In conclusion, decorating your store will increase sales in most cases. Whatever you end up choosing to invest in, it’s certainly going to help you in one way or another. It’s pivotal that you understand that having a good-looking store doesn’t necessarily mean that you’re going to have your sales explode in a couple of hours because it won’t. You will need to work hard in accordance with your new decorations if you wish to achieve financial success. Redecoration is a good way of starting to renew your business, but you will also have to dedicate yourself entirely if you wish to see yourself and your store succeed.


Max Jones

Max Jones is a passionate part-time blogger from Australia and into travelling, writing articles, and gaming. He is a freelance teacher. He lives happily with his family in Sydney. Feel free to contact him on Twitter.



Published by ExitAdviser |

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