Product or service
Briefly describe your main product or service, or both.
Main promotional methods
Outline the main promotional activity used to build awareness and interest in your offers and brand, such as advertising, social media, personal selling, or some other methods.
Do you sell to businesses or consumers (or both)? Briefly describe the typical profile of a customer for your offer.
Main advantage(s) over nearest competitors
Businesses that survive and make sustainable profits have found a formula for adding value to customers, by making their offer different and distinctive from the competition. Briefly describe your main advantages as compared with competitive rivals.
Key market facts prioritizing market size, the trend direction, and market share
This is important information for a buyer, so do your research referencing relevant reports in support. Enter total market size in units or value, ideally both then say whether the market is growing, declining, or staying much the same. Finally, enter your percentage market share.
Key financial facts and forecast
Business financial strength is of vital concern to potential buyers. Describe your company's financial position by providing facts about past performance, and where it's heading next.
Shortly describe your staffing policy. Note particularly if you’re a significant user of subcontracted labor. Insert the number of full time and part time employees in the company, below.
Number of employees, full time
Number of employees, part time
Sales channels used
Briefly explain the sales channel(s) where target customers can buy your product or service, whether this is a shop, a website, a distributor, or some other method.