Sale Memorandum Tool

Online Sale Memorandum Creator

A Sale Memorandum is used by sellers to communicate key information about the business to prospective buyers. Use this tool as a checklist covering the main points.
Your inputs are compiled into a Sale Memorandum document that you can download/export to MS Word or PDF-file.

  • WZY Cleaning Services (sample)

  • Export to   PDF   MS Word

Business name

Proprietor's name(s)

Contact details

Business main location




Other locations

List other locations and their purpose (if any)

Company website

Enter the URL address of your website. Leave blank if you do not want to reveal it.

What the business does

A brief description of the main purpose of your business and the sector in which it operates.


Business category, for example "restaurant", "car repair".

Year established, ownership details

List other shareholders where applicable.

Why the business is an attractive proposition to a buyer

It’s important here to be persuasive, highlighting the positive reasons why a buyer would want to buy your business, by describing its strengths and its potential for future development.

Reason for selling

Be careful here not to appear desperate to sell, avoiding any mention of negative reasons for selling-up and moving on.

Product or service

Briefly describe your main product or service, or both.

Main promotional methods

Outline the main promotional activity used to build awareness and interest in your offers and brand, such as advertising, social media, personal selling, or some other methods.

Customer profile

Do you sell to businesses or consumers (or both)? Briefly describe the typical profile of a customer for your offer.

Main advantage(s) over nearest competitors

Businesses that survive and make sustainable profits have found a formula for adding value to customers, by making their offer different and distinctive from the competition. Briefly describe your main advantages as compared with competitive rivals.

Key market facts prioritizing market size, the trend direction, and market share

This is important information for a buyer, so do your research referencing relevant reports in support. Enter total market size in units or value, ideally both then say whether the market is growing, declining, or staying much the same. Finally, enter your percentage market share.

Key financial facts and forecast

Business financial strength is of vital concern to potential buyers. Describe your company's financial position by providing facts about past performance, and where it's heading next.


Shortly describe your staffing policy. Note particularly if you’re a significant user of subcontracted labor. Insert the number of full time and part time employees in the company, below.

Number of employees, full time

Number of employees, part time

Sales channels used

Briefly explain the sales channel(s) where target customers can buy your product or service, whether this is a shop, a website, a distributor, or some other method.

Asking Price

Type your asking price or -range. Leave blank if you prefer people to get in touch for a quote.

Copy fromBusiness Valuation Tool $220,000)

Comment on Asking Price

Add further comments (if any) on the asking price

Type of business sale

What type of business sale is it? It’s best here to clearly state your preference for the sale whether as an asset, inventory, or all share transaction, without going into any detail at this stage.

Required buyer qualifications

In considering a prospective buyer, what are the minimum qualifications they need to have? By clearly stating your acceptable buyer criteria here, such as prior experience and available finance, can serve to significantly reduce applications from time-wasters.

Transition of business ownership

What plans do you have in place to ensure a smooth transition of business ownership? Measures might include training, a stated post-sale time commitment for hand-over completion, or even a willingness to stay on in the business for an agreed period.

File uploader

Name or description of the file (optional)


Up to 10 files allowed.


Important Information, please read carefully before using this Tool.

The Sale Memorandum Tool is designed as a summary document presenting prospective buyers with most of the information they need in deciding whether to enter negotiations with you. ExitAdviser takes no responsibility for the content that you enter in the Sale Memorandum (SM) or campaign Landing Page (LP). Before publishing either your SM or LP you are strongly advised to check all your content very carefully for errors or for confidential information. Further, you are strongly recommended to insist on a signed Non-Disclosure Agreement before sending out each (uniquely numbered) SM document to prospective buyers.

The example business referred to here, namely WZY Cleaning Services, and all the characters mentioned in this example, are fictitious. Any resemblance to an actual business in New York State (or anywhere else in the US), or to real life persons, living or dead, is purely coincidental.

Terms and Conditions