Go-to-Market Tool

Get your offer in front of potential buyers. It only takes a few clicks to get your ad campaign under way. Your Landing Page at ExitAdviser is advertised on Google Search, in conjunction with AdWords platform.

This tool belongs to ExitAdviser's package of online services aimed at owners selling their business.

Carpet cleaning business for sale in Albany, New York State


Business category, for example "restaurant", "carpet cleaning". Category is a key element to bring forward your sale listing and enable PPC advertising.

Business main location




What the business does

A brief description of the main purpose of your business and the sector in which it operates. NB! This section is required in order to get your sale listing ready to go.

Asking Price

Type your asking price or -range. Leave blank if you prefer people to get in touch for a quote.

Take the value from the Business Valuation tool ($310,000)

Comment on Asking Price

Add further comments (if any) on the asking price

Why the business is an attractive proposition to a buyer

It’s important here to be persuasive, highlighting the positive reasons why a buyer would want to buy your business, by describing its strengths and its potential for future development.

Reason for selling

Be careful here not to appear desperate to sell, avoiding any mention of negative reasons for selling-up and moving on.

Required buyer qualifications

In considering a prospective buyer, what are the minimum qualifications they need to have? By clearly stating your acceptable buyer criteria here, such as prior experience and available finance, can serve to significantly reduce applications from time-wasters.

Company website

Enter the URL address of your website. Leave blank if you do not want to reveal it.

Key financial facts and forecast

Business financial strength is of vital concern to potential buyers. Describe your company's financial position by providing facts about past performance, and where it's heading next.



Insert your video URL (YouTube) in the textbox below.


You can upload files such as presentations, spreadsheets and financial reports to be downloaded from your Landing Page.


NB! If checked, your listing and Landing Page will be activated and publicly visible on the marketplace.

Navigate to PPC Advertising tab

PPC Advertising with Google AdWords

In order to set your listing's advertising campaign up and running on Google Search, click START. To pause the campaign, click PAUSE.

Campaign status:


Location targeting allows your advert to appear in the geographic location that you choose: country, state, or around your city.

How it works

Your Landing Page is advertised on Google Search pages by displaying text ads (as pictured below) . The tool displays your ad on top of natural search results when buyers search for businesses for sale in the targeted area (i.e. your country, state or around your city).

A custom business-for-sale advert on Google search page
Your custom ad on a Google search page

This tool works in conjunction with Google AdWords, the most efficient online advertising service with near 70% market share.

Advertising/clicks budget

Your advertising budget is expressed in term of clicks. That is, leads to your Landing Page. An initial amount of clicks is credited to your "clicks budget" when you sign-up to ExitAdviser’s service. The actual number of ad clicks are monitored on a daily basis and are deducted from the balance in your clicks budget. When your clicks budget gets low, just buy more clicks.

The keywords targeted are automatically selected according to the business category and location information you’ve provided. These keywords are matched up with actual search keywords to generate clicks on the ad and visits to your Landing Page.

About confidentiality

Confidentiality is of utmost importance when selling a business. With the assistance of this tool, you will publish a "blind" listing (i.e., your Landing Page) that camouflages your identity by describing attributes without revealing facts buyers or competitors can link specifically to your business. It’s your own freedom (and responsibility) to decide what to communicate to the market. You will choose whether to make your Sales Memorandum available on the Landing Page, and what information to include on it.


Important information, please read carefully before using this Tool.

The Go-to-Market Tool is intended to kick-off your business sale with an initial allocation of prepaid ad clicks arising from Google searches. There is no guarantee that your advertising campaign with ExitAdviser will lead to buyer click-throughs, or enquiries, or a business sale. If you wish further exposure for your business sale, ExitAdviser recommends that you consider other options, for example online business-for-sale marketplaces or local advertising. ExitAdviser takes no responsibility for the content in your Sales Memorandum or on your Landing Page. You are strongly recommended to double check the accuracy and suitability of information on your Landing Page before triggering your marketing campaign.

Terms and Conditions