Addressing buyers



Custom Ad
Your ad on Google search results

Advertising Your Sale Listing on Google

ExitAdviser provides you with the most efficient, yet confidential route to market - targeted advertising campaign on Google Search - Goto Market Tool, via Google AdWords platform.

Selling Your Business Discreetly

With the assistance of Goto Market Tool you will publish a "blind" listing that does not reveal your business name or address, and that camouflages your identity by describing attributes without revealing facts buyers can link specifically to your business.

Addressing Buyers Directly

Potential buyers will find your listing from a targeted PPC (pay-per-click) advertising campaign automatically triggered for you by ExitAdviser's Goto Market Tool. It focuses buyer attention directly and discreetly on your sale proposition on the Landing Page, rather than being taken to already overcrowded marketplaces with thousands of similar, competing offers to distract them.

Worth to mention that Google AdWords has around 70% share of the search market, and it's the common starting place for serious buyers.


This is a really straightforward process because the Landing Page is based on a number of the key sections in your Sale Memorandum. There’s a "Yes/No" flag that enables you to transfer content from the Sale Memorandum directly to your Landing Page. You can then use the same words or change them as you see fit.

The Google AdWords text advertising campaign is triggered for you by ExitAdviser to drive traffic to your Landing Page based on the main business category and location you select. It’s important to get these selections right to improve your chances of attracting the right buyer interest.

When potential buyers click on your Ad they’re taken straight to the Landing Page where there’s a "Contact Seller" button. The message comes straight through to you, so you can respond to them directly.

Be careful not to include commercially sensitive information on the Landing Page.

Also, your business will be listed on ExitAdviser's open market-place, visited by hundreds of buyers each day.


Actions to take:

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Expected outcome

Landing Page prepared, business sale campaign started.


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It’s important to consider in advance how you’ll follow-up the leads received from your Google Adwords campaign, and what information you’ll subsequently provide.

The best approach is to specify in your Landing Page how you expect buyers to communicate with you. For an initial communication this is likely to be either by email or telephone.

Be sure to respond promptly to all enquiries. It’s best to do this within a maximum 24 hours. If you’re not able to respond in full for whatever reason, then at least send them a message confirming receipt of their communication. Tell them by when you’ll be back in touch, and stick to this commitment.

As information is exchanged with prospective buyers in these early encounters you’ll be looking to establish the seriousness of their intent.


Actions to take:

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Expected outcome

Ongoing until ready for next step.


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Exchange of information during this stage typically progresses from informal to more formal methods. Pre-planning this stage helps smooth the process considerably, saving you valuable time in the longer run.

Ask searching questions to gather the relevant information you need to decide on a shortlist of prospects, from which you’ll expect a final buyer to emerge.

If you clearly indicate in your Landing Page the minimum profile criteria that a potential buyer must satisfy, then you’re likely to significantly reduce the number of time-wasting enquiries.

The key issue here is to protect your sensitive, proprietary company information by making disclosure of your Sale Memorandum to any prospective buyer conditional on your receipt of a signed Non-Disclosure Agreement (NDA).


Actions to take:

Get started with your own actions, sign-up

Expected outcome

List of prospective buyers prepared.


Learn more