How to Sell Your Business

Check how to sell your business dicreetly and efficiently with just 4 manageable stages.

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First things first. Sign up for one of ExitAdviser's premium services.

For a single one-off fee, you'll have full access to all the valuable tools, legal forms and templates, your custom Landing Page, a free marketplace business-for-sale listing, and the resources you need.

Pricing and sign-up

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Checking the Status

Checking the status

People have an implicit "Wheel of Life", mapping the factors important for current and future satisfaction. ExitAdviser helps bring these factors to the forefront of your mind, providing guidance when making this key decision in your life.

It asks the questions:

  • Are you ready?
  • Is your business prepared?
  • How much money do you need to realize from the sale?

Build the team, get your professional advisers on board.

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Preparing for Sale

Here's where the key Tools on ExitAdviser come to the fore.

The Business Valuation Tool uses the tried-and-tested Discounted Cash Flow to bring a more objective approach to business valuation that serves as a benchmark for comparison with other valuation methods, helping you to defend your Asking Price with prospective buyers.

In parallel, the Sales Memorandum Tool brings focus to the key information and messages that all serious potential buyers will want to know. When writing this concise Sale Memorandum document you automatically populate fields within the Landing Page for your own unique Google Search Network advertising campaign.

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Going to Market - Addressing Buyers

ExitAdviser gets your offer direct to market with the Go to Market Tool. It launches your own exclusive yet confidential advertising campaign on Google Search platform that leads buyers discreetly to your Landing Page at ExitAdviser.

Pictured below: a "blind" ad on Google Search pages, to keep the sale process confidential
A custom advert

To keep the selling process confidential, you will decide how much information to reveal on your Landing Page and Sale Memorandum (known as "blind listings)".

Key parts of your unique Landing Page are automatically completed from inputs to your Sale Memorandum Tool to avoid time wasting double entry.

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Closing the Deal

When reaching the final business end of a sale, it's the detail that counts. It's strongly advisable to use the expert services of an Attorney. If you need to identify one, try using ExitAdviser's Find a Lawyer Tool.

You'll require a commitment in principle from the preferred buyer, typically a Letter of Intent or Term Agreement. Following buyer Due Diligence and detailed negotiations on price, for an Asset or Stock sale, signatures on a Business Sale Agreement is the target outcome for both parties.

A happy business owner
It's a done deal!

ExitAdviser provides a full set of example Legal Templates for reference only.

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Frequently Asked Questions


The Owner's Dashboard

A screenshot of Owner's Dashboard
Pictured: Owner's Dashboard (enabled for signed-in users)

Owner's Tools and Dashboard

Tools are at the heart of ExitAdviser. They are concise and user-friendly even when accessing the website on the move through your tablet or smart phone.

The three core Tools are, the Business Valuation Tool, Sales Memorandum Tool, and Go to Market Tool. Outputs from the Tools depend crucially on the accuracy of information that you enter in the fields provided.

At any place on ExitAdviser the site-wide Scheduler Tool provides a note-taking facility, so that important actions can be logged as you think of them, with a tick-box to confirm completion.

Dashboards are excellent for displaying key management information. The ExitAdviser Owner's Dashboard (pictured below) makes it easy to track the selling progress as well as the current status of key tools.

Selling your business in..

Sao Paulo, New York, London, Bangkok, Chicago, Mexico City, Paris, Buenos Aires, Los Angeles, Osaka, Bengaluru, Yokohama, San Francisco, Milan, Houston, Rome, Atlanta, Istanbul..


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