Orchestrating Your Own Business Sale

Checking the Status

Joseph Blygges, a former business owner

This is mainly about you, your preferences, your business, and the needs of important others in your life.

  • Are you ready?
  • Is your business prepared?
  • How much money do you need to realize from the sale?

It's about timing, saleability, and communication.

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Preparing for Sale

Here's where the key online Tools on ExitAdviser come to the fore.

The Business Valuation Tool uses the tried-and-tested DCF method to bring a more objective approach to business valuation, helping you to defend your Asking Price with prospective buyers.

In parallel, the Sales Memorandum Tool brings focus to the key information that serious potential buyers will want to know. When writing this concise Sales Memorandum document, you automatically populate fields within the Landing Page for your own advertising campaign on Google — managed automatically with the Go-to-Market Tool.

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Owners dashboard

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Going to Market

ExitAdviser gets your offer in front of buyers with the Go-to-Market Tool. It launches your own advertising campaign on Google Search, which will lead potential buyers to your Landing Page.

ExitAdviser uses Google AdWords platform to place your offer in front of buyers (i.e., when they search businesses for sale). This is the most efficient way to address prospective buyers because Google is the place they tend to go first.

View a sample Landing Page

Included with the service, your business will be listed on ExitAdviser's business-for-sale Marketplace, visited by hundreds of buyers each day.

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A custom advert
Pictured: a business sale advert on Google

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Closing the Deal

ExitAdviser provides you a full set of legal forms and templates to download and use off-line.

You'll require a commitment in principle from the buyer, typically a Letter of Intent, or Term Sheet. Following Due Diligence and detailed negotiations, obtaining signatures on a Business Sale Agreement is the target outcome for both parties.

At the final stage of the sale, it's the detail that counts. It is advised to use services of an Attorney. If you need to identify one, then try using ExitAdviser's Talk to Advisers tool.

A happy new business owner
It's a done deal!

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