Executing Your Business Sale in 4 Steps


Flowchart of the service

How it Works

ExitAdviser is a comprehensive, end-to-end FSBO solution to execute your own business sale in 4 well-organized, manageable stages.

First things first - Sign up

For a single one-off fee, you'll have full access to all online tools, legal templates and checklists, a site-wide Scheduling and Task-management framework, your business-for-sale listing and Landing Page, along with a prepaid package of Google AdWords advertising clicks.

It's all-inclusive, end-to-end service.

Check it out: Pricing and Sign-up

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1. Check the Status


Joseph Blygges, a former business owner explains how he sold his business with ExitAdviser.

This is mainly about you, your preferences, your business, and the needs of important others in your life.

  • Are you ready?
  • Is your business prepared for sale?
  • How much money do you need to realize from the sale?

It's about timing, saleability and communication.

Build your team, get professional Advisers on board.

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2. Prepare for Sale


Here's where the key Tools on ExitAdviser come to the fore.

The Business Valuation Tool uses the tried-and-tested DCF method to bring a more objective approach to business valuation and provides a benchmark for comparison with other methods, helping you to defend your Asking Price with prospective buyers.

In parallel, the Sales Memorandum Tool brings focus to the key information that all serious potential buyers will want to know. When writing this concise Sales Memorandum document, you automatically populate fields within the Landing Page for your own advertising campaign on Google — managed automatically with Go-to-Market Tool.

It's here where you check the readiness of your business, and decide whether to plan for short term changes to enhance business value.

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Owners dashboard

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3. Go-to-Market


ExitAdviser gets your offer direct to market with the Go-to-Market Tool. It launches your exclusive advertising campaign on Google Search, which will lead buyers directly to your Landing Page at ExitAdviser.

We use Google AdWords service to place your offer directly in front of potential buyers (i.e., when they search businesses for sale like yours). This is the most efficient way to address prospective buyers because Google is the place they tend to go first.

View a sample Landing Page

Included with the service, your business will be listed on ExitAdviser's busy business-for-sale Marketplace, visited by hundreds of buyers each day.

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A custom advert
Pictured: a business sale advert on Google

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4. Close the Deal


At the final stage of the sale, it's the detail that counts. It's advised to use services of an Attorney. If you need to identify one, then try using ExitAdviser's Find a Lawyer tool, or talk to Advisers near you.

You'll require a commitment in principle from the preferred buyer, typically a Letter of Intent or Term Sheet. Following buyer Due Diligence and detailed negotiations on price for an Asset or Stock sale, obtaining signatures on a Business Sale Agreement is the target outcome for both parties. ExitAdviser provides a full set of legal templates and forms for your reference.

A happy new business owner
It's a done deal!

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