Orchestrating Your Business Sale in 4 Steps

Flowchart of the service

How it Works

ExitAdviser is an efficient FSBO solution to orchestrate your business sale in 4 well-organized stages.

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For a one-off fee, you'll have access to online tools, legal forms and templates, a scheduling and task-management framework, and your sale listing advertised directly to buyers via Google AdWords platform.

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A friendly service rep
Welcome! Can we help you in ?

1. Checking the Status

Joseph Blygges, a former business owner

This is mainly about you, your preferences, your business, and the needs of important others in your life.

  • Are you ready?
  • Is your business prepared for sale?
  • How much money do you need to realize from the sale?

It's about timing, saleability and communication.

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2. Preparing for Sale

Here's where the key Tools on ExitAdviser come to the fore.

The Business Valuation Tool uses the tried-and-tested DCF method to bring a more objective approach to business valuation, helping you to defend your Asking Price with prospective buyers.

In parallel, the Sales Memorandum Tool brings focus to the key information that serious potential buyers will want to know. When writing this concise Sales Memorandum document, you automatically populate fields within the Landing Page for your own advertising campaign on Google — managed automatically with the Go-to-Market Tool.

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Owners dashboard

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3. Going to Market

ExitAdviser gets your offer direct to market with the Go-to-Market Tool. It launches your exclusive advertising campaign on Google Search, which will lead buyers directly to your Landing Page at ExitAdviser.

ExitAdviser uses Google AdWords service to place your offer directly in front of potential buyers (i.e., when they search businesses for sale like yours). This is the most efficient way to address prospective buyers because Google is the place they tend to go first.

View a sample Landing Page

Included with the service, your business will be listed on ExitAdviser's busy business-for-sale Marketplace, visited by hundreds of buyers each day.

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A custom advert
Pictured: a business sale advert on Google

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4. Closing the Deal

ExitAdviser provides a full set of legal forms and templates to download.

You'll require a commitment in principle from the preferred buyer, typically a Letter of Intent, or Term Sheet. Following buyer Due Diligence and detailed negotiations on price for an Asset or Stock sale, obtaining signatures on a Business Sale Agreement is the target outcome for both parties.

At the final stage of the sale, it's the detail that counts. It's advised to use services of an Attorney. If you need to identify one, then try using ExitAdviser's Find a Lawyer tool, or talk to Advisers near you.

A happy new business owner
It's a done deal!

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