Frequently Asked Questions




ExitAdviser is an online service that helps you market your business to prospective buyers. Before going to market, guidance and tools are provided to prepare your business, including the identification of practical short-term changes to increase the value of the business. Here's how it works.
Not in the traditional sense of the term. ExitAdviser is an online "virtual brokerage" service that enables you to orchestrate the business sale process yourself in a structured way while maintaining confidentiality and using helpful online resources.

ExitAdviser is not commission-based. The one-off subscription fee includes full access to all resources and services provided. We encourage small business owners to pick ExitAdviser's FSBO (For Sale by Owner) service for an efficient, commission-free business sale.
1. ExitAdviser provides you with the tools and resources you will need throughout the whole process, not just setting up a marketplace listing. Before going to market, guidance is provided to prepare your business, including a business valuation and the identification of short-term changes to increase your business’s value.

2. Addressing buyers directly

The Sales Memorandum Tool helps you identify the key value proposition sought by buyers. The application then automatically populates the fields in your Landing Page on ExitAdviser, which is then promoted through a targeted Google AdWords campaign.

We use the AdWords platform to place our customers’ offers directly in front of potential buyers (i.e., when they seek businesses for sale with Google Search). This is the most efficient way to address prospective buyers because Google Search is the place buyers tend to go first — as we all do ;).

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ExitAdviser is aimed specifically at small business owners who wish to prepare and execute their business sale process themselves along with the guidance and online tools available on ExitAdviser.

Joseph Blygges, a former business owner explains how he sold his business with ExitAdviser

Each business on ExitAdviser has its own automatically-created Landing Page. After you've set your Asking Price using the Valuation Tool and prepared your Sales Memorandum, you can quickly start your own advertising campaign on the Google Search pages. ExitAdviser triggers your Google AdWords campaign based on the business category and location you select. Just a few clicks and your own digital marketing campaign is up and running, visible to potential buyers. A custom advert on Google search pages
A key objective when selling your business is to strike the best possible deal. This is made more likely by following the steps within the 4 stages to prepare your business for sale and speed up the deal making process.
The one-off fee includes access to all ExitAdviser's premium online resources. This includes online tools, your business-for-sale listing, a prepaid advertising campaign on Google Search platform (mobile and desktop), downloadable templates and sample legal forms, access to near-by professional advisers, how-to guides, email support, and more (we will keep adding more service items). Check out the pricing page for the most recent information.
Business brokers provide a valuable service for business sellers; however, there is a charge, which is often up to 10% of the selling price. A smart broker will evaluate whether it's worth their while to spend time on a business of relatively low value, say with an asking price of less than $500,000. In this situation, ExitAdviser offers you an alternative approach.

Discovering ExitAdviser may give you the confidence to progress the project yourself, irrespective of the asking price. Should you still decide to use a business broker, you'll be much better prepared and able to understand their language.
For Sale by Owner (FSBO) is a method of selling business without the use of a business broker. Small business owners may employ online listing/advertising services to market their own business but do not pay a commission and represent themselves with the help of a business broker throughout the sale.
Confidentiality is of utmost importance for us. ExitAdviser will not reveal your personal or commercial information to third parties (including prospective buyers).
It’s your own freedom (and responsibility) to decide what to communicate to the market and potential buyers. Typically, you will not express your business name, e-mail address, telephone number, your name, or other such details on your Landing Page that may reveal your identity (also known as "blind" listings).

ExitAdviser uses secure Microsoft Azure Cloud services. For more details on the strict security, confidentiality, and data protection provisions in the system, refer to ExitAdviser's Terms and Conditions.
ExitAdviser is a comprehensive set of tools and resources. There is no mandatory sequence of getting things done. However, a suggested approach may be the following:

1. Navigate to the Go-to-Market Tool and update the contents of your Landing Page. Your Landing Page is what will be publicly visible to potential buyers. It shall contain main facts about your offer, images about your business, the Asking Price and additional files (if any).

2. After setting up your Landing Page, you may want to start your advertising campaign. While staying with the Go-to-Market Tool, click on the "Advertising" tab, then click the blue START button. Your Landing Page will be advertised on Google when people search for businesses (for sale) relevant to your category and location.

Optional steps:

3. You may want to re-check your Asking Price.
We provide an online Business Valuation Tool to calculate your Asking Price. We also offer custom valuation service in case you need an Appraiser to provide professional report.

4. You may want to create a Sales Memorandum.
The Sales Memorandum is a document used by sellers to communicate key information about the business to prospective buyers. Make use of the Sales Memorandum Tool.
When you meet serious buyers, they will ask for more information about your company/offer. Therefore, have your Sales Memorandum well prepared.
The one-off subscription fee is valid for a selected period, with no recurring charges, and no auto-renewals. When your initial subscription expires, you may renew it for another 3 or 6-month term.
Yes. ExitAdviser's Money-Back Guarantee is valid for 30 days from the subscription start date. Should you not be satisfied with the service, you may ask for a full refund. Please note that the refund does not apply if you've already started your Google AdWords advertising campaign using the Go-to-Market Tool. Nor does it apply for the Docs & Tools package.
Yes. We provide support via email for our customers. We do our best to respond to every email within one–two working days.
No. ExitAdviser charges an affordable one-off service fee that is a fraction of the rates typically charged by business brokers. This fee may even be re-claimable as a business expense. However, a selection of online tools with limited functionality and "how-to" articles are provided on a free trial basis.
Not necessarily. There are three equally secure ways to sign up to ExitAdviser: 1) with your e-mail and password, 2) through Facebook, and 3) through LinkedIn. We may in future add other social network options. However, the email address registered with your account works as your unique identifier.

ExitAdviser will not disclose email addresses or other personal information to third parties. Your email will be used only for professional communication (no ads, no promotions).
No, you do not need to disclose your business name. Instead, you can use a project name of your choosing so that we have a reference point for your account and data in the system. ExitAdviser needs a label to set up your business account and identify your data. A project name of your choosing will suffice for this unique system reference.
Yes, the files you upload with the Go-to-Market Tool can be downloaded by anyone visiting your Landing Page. If that's not your intention, then do not upload any files. Alternatively, only upload files that add value to your offer, but do not contain confidential information.
In the course of your Google AdWords campaign with ExitAdviser, you may need to buy further ad clicks to refill your marketing budget.

A custom business valuation service is available at an additional cost in selected markets.

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